---
title: "Roadmap"
description: "Where Pug is headed — shipped today, and the privacy, SDK and engagement work coming next."
---

> Documentation Index
> Fetch the complete documentation index at: https://docs.pug.sh/llms.txt
> Use this file to discover all available pages before exploring further.

# Roadmap

Where Pug is headed. This is a **directional** view — the shape of what we're building next, not a dated commitment. Everything under [Available today](#available-today) is shipped and documented; the rest is planned and lands here as it ships.

Our first priority is a **rock-solid analytics core** — events, profiles, insights, and dashboards you can trust. The bigger bets below build outward from that foundation.

## Available today

Pug is a product analytics platform — capture events, identify the people behind them, and explore behavior through trends, funnels, retention, and segmentation, all on customizable dashboards. Client and server SDKs, plus a language-agnostic HTTP API:

| Platform | Package | Docs |
|----------|---------|------|
| Web | `@pug-sh/browser` | [Web SDK](/sdks?platform=web) |
| Flutter | `pug_flutter` | [Flutter SDK](/sdks?platform=flutter) |
| Node.js (server) | `@pug-sh/node` | [Node SDK](/sdks?platform=node) |
| HTTP API | — | [API reference](/api) |

You can also [self-host](/self-hosting) the entire stack today, and capture is
[cookieless by default](/sdks#tracking-consent) — no device identifier is stored
until the reader consents.

## Privacy & compliance

Pug is privacy-first by design — [tracking-consent gating](/sdks#tracking-consent), no visitor-IP persistence, and GDPR/DPDP data-subject erasure are already in the product.

**Cookieless capture has shipped, and it's the default.** The Web SDK's
`trackingConsent` starts at `'cookieless'`: events flow from the first hit, but
nothing is written to the device until the reader answers your banner. Global
Privacy Control (`respectGpc`) and a bounded identifier lifetime (`maxAgeDays`,
default 365) landed alongside it. See
[Tracking consent](/sdks#tracking-consent).

One area takes it further.

### DPDP hardening

Deeper compliance controls for India's **Digital Personal Data Protection Act** — consent records and withdrawal, data-principal rights (access, correction, grievance redressal), retention limits, and breach notification — building on the GDPR/DPDP data-subject erasure, export, and retention the compliance worker already runs.

## More SDKs

Native and server-side libraries are in active development, built on the same event and identity model as today's SDKs. **Until each lands, the [HTTP API](/api) works from any language or runtime.**

### Client SDKs

| Platform | What |
|----------|------|
| Android | Native Kotlin SDK with provider-neutral push |
| iOS | Native Swift SDK for tracking and push |
| React Native | Cross-platform tracking for React Native apps |

### Server SDKs

Idiomatic server-side libraries that send events and read analytics with your private key, the way the [Node SDK](/sdks?platform=node) does today. **Go**, **Rust**, **Java**, **Python**, and **Ruby** are in progress.

## Customer engagement

Once the analytics core is stable, the next chapter is **acting on** your data, not just measuring it. Run **multi-channel campaigns composed from the same profiles and events you already track** — one composer, delivered to the channels your users are on.

**Planned delivery channels:**

| Group | Channels |
|-------|----------|
| Push | Web Push · Android Push · iOS Push |
| Messaging | Email · SMS · WhatsApp |
| Programmatic | Webhook |

The foundations are already shipping inside the analytics SDKs — so when the campaign composer lands, your events and devices are already wired up:

## Shape the roadmap

Building something and need a platform sooner, or want a feature that isn't here? Tell us — it genuinely moves priorities:

- **GitHub** — open or upvote a discussion at [github.com/pug-sh/pug](https://github.com/pug-sh/pug).
- **Discord** — [join the community](https://discord.gg/kDNHDWcBHP).
- **Reddit** — [r/pug_sh](https://www.reddit.com/r/pug_sh/).

Source: https://docs.pug.sh/roadmap/index.mdx